Creative Challenge:
Design a family of counter displays to display and educate consumers about Nikon cameras and accessories. Program must be versatile for fielding across a variety of retail channels. Capture Nikon brand image and ensure long- term functionality of all components. Drive cost effectiveness.

Execution:
Family of displays is executed using interchangeable and cost effective injection molded parts and was produced by Process Asia™. Units are tastefully decorated and sturdy enough to stand up to repeat usage in the field for years.

Results:
Program has been highly successful with Nikon retailers and was rolled out to countries outside of the United States. Unit successfully reinforces all Nikon integrated marketing efforts at retail.