Creative Challenge:
Design a permanent menu board to highlight costs of vehicle service programs. Menu board must be self contained (hold all components) and be designed for long term repeat usage. Unit must provide strong brand impressions in important dealer service area.

Execution:
Unit is made of powder coated metal. Font strips were produced by Process Printing™ and can easily slide in and out of the extruded channels. Excess font strips store neatly under flip up center storage panel. Unit tastefully displays Mitsubishi logo, brand colors and other dealer image elements.

Results:
Unit was well received by Mitsubishi dealers nationwide and will support the important Mitsubishi service strategy for years to come.