Creative Challenge:
To capture the essence of Harley-Davidson’s rich 100-year heritage and strong brand awareness in an attention-getting, quality dealer showroom sign.

Execution:
“Float” an enlarged 100th Anniversary tank emblem between highlight emblem from all sides with hidden white neon lighting. Get the details right by incorporating authentic Harley-Davidson gas tank decal striping and cylinder head screws. Package fragile unit for shipment and fulfill to Harley-Davidson dealers nation wide.

Results:
The sign was a strong visual reinforcement of the Harley-Davidson brand and lifestyle for hundreds of thousands of Harley-Davidson riders during the 100th Anniversary celebration. The unit received a Bronze Outstanding Merchandising Award.