Creative Challenge:
Generate excitement around a new vehicle model by making a highly recognizable replica car. Capture Miller Lite as the major brand sponsor to promote the beer to the large NASCAR audience.

Execution:
Custom vacuum form car profile produced by Process Production™. Injection molded wheels and assembled with lighting and hardware package.

Results:
Promotion of Miller Lite brand through the NASCAR sponsorship has been highly successful. The brand has been a mainstay with the large car racing market.