Creative Challenge:
Manage modular fixture program to achieve consistent in-store presence across retail channels and across a variety of merchandising objectives. Maintain consistent execution of the Tom’s of Maine Natural Care brand image while providing quality-merchandising solutions for Tom’s of Maine retail partners.

Execution:
Common fixture parts are engineered to create up to 8 different fixture configurations. PROCESS LOGISTICS™ minimizes time to market by maintaining min – max parts inventory for quick custom assembly and fulfillment. The retail image consistently reinforces the brand’s safe and natural personal products mission.

Results:
Tom’s of Maine of has become the leading “natural personal care” brand as consumers demand more environmentally friendly products. Increasing the profile of their retail presence, this program not only functions, but also reinforces all the core values that their loyal consumer base expects.