Creative Challenge:
Design an endcap fixture for batteries and film/camera products that presents a clean and attractive merchandising space. Create strong visual presence with multiple facings, interchangeable graphic panels, and maximize the amount of product that can be merchandised from the unit.

Execution:
Silver colored fixture stands out among other stock tan store fixtures. Five facings (2 – side, 1 – front, 2 – corner angles) maximize visual presence and interchangeable header panels (also 5 facings) provide space for vibrant color and lifestyle images. Deep front shelves, side wings, and corner angle hooks maximize the merchandising space on the unit.

Results:
Produced by Process Asia™ with part inventories, assembly, and U.S. fulfillment by Process Logistics™. ROI of quality unit was exceptional. Unit is a workhorse in the highest traffic area of the store and drives the impulse purchase of these battery/film/camera products. The unit is highly durable and has lengthy store life.