Creative Challenge:
Design a modular display program to prominently showcase all types of MacGregor Golf clubs and accessories. Family of displays must accommodate a variety of retail settings, make product orderly and easily accessible, and meet budgetary requirements.

Execution:
Vibrant blue and silver brand colors produced by Process Printing™. Bold graphic treatment includes lifestyle images of Greg Norman, the MacGregor brand and MacTec club technology. Base unit neatly organizes drivers, iron, and putters in single, 12 club, and 24 club modules. Corner accents promote bags, hats, and other MacGregor accessories.

Results:
Complex national rollout managed successfully Process Program™ in stand alone, linear, small island, and large island configurations in major chains down to independent pro shops. The family of displays offers future ability to replace graphics to support years of life in the field. The program was the winner of a Silver Outstanding Merchandising Award.