Creative Challenge:
Design a quality, permanent display to promote and merchandise a range of standard and specialty batteries on the counter in a variety of retail environments. The unit must be modular and allow for a variety of plan-o-grams and graphic treatments. Unit must also project strong Energizer brand impressions.

Execution:
Three-sided counter spinner is produced by Process Asia™. Designed to maximize facings, while minimizing the footprint on the counter. A tight interior triangle holds 3 pegged panels which accommodate a variety of hook configurations as well as a graphic header. Dividing each merchandising section is a corner graphic panel that extends out from a narrow interior. Protruding 3-dimensional battery icon extends out of the top of the unit creating clear brand recognition.

Results:
The right battery in the right location gives consumers exactly what they need to complete a satisfying shopping experience. Retailers welcome a quality, permanent, sturdy and versatile counter display in space where corrugate merchandisers are predominant. This unit outperforms comparable executions in terms of appearance, versatility, and most importantly, with it’s outstanding performance generating impulse and cross sales.