Creative Challenge:
Design an attention grabbing display to promote and merchandise a new chewing gum concept. Highlight new packaging and ensure placement versatility across grocery and convenience retail channels.

Execution:
Recreate innovative packaging in oversize dump bin display on wheels so that it can be placed optimally at retail to encourage impulse purchases. Distortion graphics on display managed by Process Printing™. Retailer friendly unit sets up easily out of the box and is also very easy to load with product.

Results:
Innovative unit screamed the brand at retail. Small footprint combined with significant merchandising capacity supported strong national placement. New product launch was highly successful.