Creative Challenge:
Support the launch of 9 Lives Daily Essentials cat food by creating interest in the grocery aisle that draws attention to the new brand. The unit must be high quality and stand out from the clutter.

Execution:
A permanent shelf extender replicates the brightly colored packaging of the brand. With a spring shelf extending mechanism, the unit is very durable in the high traffic aisle. Three dimensional plastic distortion forming was performed internally by Process Production™.

Results:
This innovative retail marketing execution dominates its category and commands consumer attention over the clutter two-dimensional, wobblers, danglers, and other temporary graphics. The quality unit enhances aisle appearance which supports placement at retail. This unit earned a bronze Outstanding Merchandising Award.