Creative Challenge:
Create a substantial signage program for sporting goods retailers that speaks to the Under Armour athletic performance brand. The unit must have a high quality appearance, be easy to field, and command consumer attention to the brand.

Execution:
A “medallion” or medal is the quintessential symbol of athletic success and was the perfect choice to represent Under Armour as the, “Universal Guarantee of Performance.” Produced by Process Production™ with a lightweight foam core, a three dimensional plastic shape, and a brushed metal exterior, the medallion is easy to field and creates substantial brand presence.

Results:
Produced in 2 and 3 foot diameters, the Under Armour Ceiling Medallion tastefully dominates the sporting good retail scene. Sporting goods retailers want quality retail marketing executions for their hottest brands and this sign fulfills the mission.