Creative Challenge:
Capture premium grocery store space by providing an attractive and functional merchandising system to promote the leading premium Starbucks coffee brand.

Execution:
Custom pusher tray system provides a quality merchandising system to the in-line coffee category. The use of the distinctive Starbucks name and color immediately grabs the attention of consumers who enjoy the brand.

Results:
Starbucks has had significant success building on the success of its expansive coffee shop network. The quality of in-store execution has allowed them to also assume a leadership position among premium coffees at mass retail.