Creative Challenge:
Design a unique illuminated sign that speaks to the brand essence of Absolut. Tastefully accentuate the unique bottle shape and reinforce flagship vodka flavor with brand color.

Execution:
Recreate custom bottle shape by laser cutting and stacking pieces of acrylic on edge to capture the silhouette of distinctive Absolut bottle shape. Simulate same effect very cost effectively in production with injection molded components executed by Process Asia™.

Results:
Unique and beautiful sign grabs the attention of on-premise consumers. Unit has been very popular in the field and has re-run multiple times. Cost effective execution has driven excellent ROI.