Process Displays

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Creative Challenge:

Design a permanent dress up kit to merchandise newly branded phone service. Provide strong branding elements, space for promotional graphics, and effectively merchandise up to four cell phone models. Design must also communicate features and benefits of service and complement the overall retail environment.

Execution:
Program design utilized the bold yellow brand color on header and shelf system. Black acrylic backdrops stood off the shelf and provided a well-designed pedestal for showcasing the cell phones. Retractor system provided for product security. Additional promotional space was also provided with two literature pockets and a graphic panel on the center of the shelf.

Results:
The branded shop-in-shop program located in-line with more uniform merchandising helped the program stand out. Innovative and unique material and production selection for the header (large oval extrusion) and the shelf (deep draw vacuum formed styrene) clearly defined the brand. The relatively complex hardware system was highly simplified for store personnel. Program was driven on a tight timeline due to re-branding initiative.